Annual Meeting Program

c  o  l  o  r  a  d  o

Friday, September 20, 2002      
  Registration - 4 pm to 6 pm
Opening Reception - 6 pm
Saturday, September 21, 2002

Session #1 - 8:30 am to Noon



*Directors Forum - Sharing Success, Failure and Advice from the past year

As for the regular projects from our economics essay writer, they're usually archived at


  * Association Issues Forum:

     Renewing the Membership Survey

     Proposed World Meeting

     Future structure for ABCD Meetings


Saturday, September 22, 2002
Session #2 - 1:30 to 4:30 pm


* Digital Services Pricing
Rick McNeely,

Director, Biomedical Communications,

University of Arizona



 As many formerly analog products and services evolve into new digital and PC-based services, biomedical communications departments find they must assign prices for these items. This session will provide information on pricing protocols used at the University of Arizona for such services and will allow for discussion of pricing practices at other institutions. Participants are invited to bring their own pricing solutions to share with others during this informal session.



* Analysis of Client Data
Tom Hurtgen 

Director, Educational Media Services

Duke University       




* Building and Managing Web Sites: Staffing, budgets, technology, and design approaches at the Yale University School of Medicine.

Patrick J. Lynch. MS

Director of Media Services

Yale University School of Medicine



Institutional Web sites have become complex ongoing publication processes. This talk will look at the personnel management, web interface design, and project management lessons we've learned from almost 10 years of publishing Yale information on the Web.


 * Getting Along with the 800 Lbs. Gorilla - managing end user PowerPoint usage

Samuel Giannavola

Director, Media Services
University of Arkansas for Medical Sciences


According to Presentation Magazine about 85% of all presentations done in the US in the year 2000 were created with Microsoft's PowerPoint. Our clients use it for everything from making 35mm slides to posters to yearbooks (yes, I have a client who did that!!). It is powerful, low cost, easy to use and everywhere. By using a series of classes, handouts, and tutorials this presentation will show how one media department didn't exactly tame the beast, but at least came to a mutual understanding.


 * Marketing Internal Services: Using multi-media campaigns to promote internal IT and media services in an academic medical center

Patrick J. Lynch. MS

Director of Media Services

Information Technology Services- Medicine 
Yale University School of Medicine


Susan E. Grajek, PhD

Director of Communications and Technical Support
Information Technology Services-Medicine

Yale University School of Medicine


Internal cost-recovery services face significant communications challenges. Technology and media services change continually, and no single medium or communications tool will reach all potential customers. The talk will recount our experiences marketing IT and media services within the Yale-New Haven Medical Center, with an emphasis on how cross-media marketing campaigns can effectively reach both existing and potential customers.


* Group Outing /Dinner Event Saturday 5:15 pm to 9 pm

Our group event will be a scenic hayride through the Soda Creek Valley on covered wagons pulled by Belgian Draft horses. Upon arrival at the homestead, we will be served a barbecue dinner in a great outdoor setting. Play horseshoes and enjoy country entertainment. They tell us there is something for everyone on this event.

Sunday, September 22, 2002
Session #3 - 8:30 to Noon



* Responding To Change in the Academic Medical Center
Roger Posten

Director, Biomedical Communications

Wake Forest University



* Issues from the Health Insurance Portability and Accountably Act (HIPAA) on Biomedical Communications

Logan Ludwig

Director, Telehealth Services
Loyola University


* Integrating Advanced Computing Methods with the Curriculum at Two Schools of Medicine

Holly Shipp Buchanan, MLn, MBA, EdD

Director, Health Sciences Library and Informatics Center and Professor, School of Medicine

The University of New Mexico Health Sciences Center



Project TOUCH is a multi-year initiative of the Schools of Medicine at the University of New Mexico and the University of Hawaii to demonstrate the feasibility of employing advance computing methods to enhance education using a problem-based learning format. This session will overview the technologies used by the project, which include virtual reality environments, volumetric data manipulation, 3-D graphical simulations, and collaborative conferencing using the Access Grid.



* Access Grid Studios: Making Them Work

Holly Shipp Buchanan, MLn, MBA, EdD

Director, Health Sciences Library and Informatics Center and Professor, School of Medicine

The University of New Mexico Health Sciences Center


This session will describe development of two access grid studios and overview plans for future use at the University of New Mexico and the University of Hawaii; will include a summary of lessons learned from formal usability studies; will describe opportunities for multi-disciplinary collaboration; and will identify critical success factors and offer recommendations on how to manage access grid technologies.



Monday, September 23, 2002
Session #4 - 8:30 to 11:30 am



* Business Planning/Strategic Planning Models

Nelson Weichold

ECG Management Consultants


* Using Business Planning Software

Doug Wilson

Vice President Sales & Marketing

Palo Alto Software